Business Marketing Association Honors ArrowStream with B2 Award for Customer Insights Excellence
Supply Chain Solutions Leader Wins Marketing Award for Customer-Driven Development Strategy
Chicago, IL, June 23, 2010 – ArrowStream, a leading provider of supply chain management solutions for the foodservice industry, announced that it earned the Business Marketing Association’s (BMA) B2 Award in the category of Customer Insights Strategy.
The BMA annually recognizes top marketers and agencies in this award competition, formerly named the Pro-Comm Awards. The competition spans more than 29 categories and 200 divisions covering the breadth of business-to-business marketing and communications.
ArrowStream implemented its award-winning strategy with a range of tools including an online blog, quarterly newsletters, bi-yearly customer-satisfaction surveys, social media, an annual industry survey, performance awards for partners and the company’s most innovative and successful program—an annual conference for its top supply chain customers. Through these activities that require customer input, ArrowStream is gaining comprehensive insight that help drive new solutions to solve customers’ business challenges.
The company’s integrated and customer-driven marketing strategy has contributed to a customer retention rate of 100%, revenue growth of 35% (CAGR over the last 3 years), and for two consecutive years Crain’s Chicago Business has ranked ArrowStream in the top 7 of the Fast 50, an annual list of Chicago’s fastest growing companies.
For a full listing of the 2010 BMA B2 Award winners, visit the BMA web site.
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About ArrowStream
ArrowStream is committed to helping customers and their supply chain partners improve operations and the bottom line. ArrowStream transforms the food supply chain through patented, innovative solutions that help trading partners achieve results collectively that they could not reach individually. The company’s Network is the largest, most extensive collection of restaurant chains, distributors and manufacturers in the food industry. More than $15 billion of product moves through and is tracked in the ArrowStream Network providing operational efficiencies, economies of scale and financial benefits to all trading partners in it.
Founded in 2000, ArrowStream quickly earned a reputation as a premier provider of supply chain solutions for the foodservice industry serving blue-chip customers such as Wendy’s, Church’s Chicken and Steak n Shake. ArrowStream customers represent nearly 20% of the top 50 U.S. chains in Nation’s Restaurant News 2009 Top 200 chains by sales.
About Business Marketing Association
Established in 1922, the Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide. BMA is the only professional organization exclusively focused on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications and analytics. BMA's members embody state-of-the-art expertise in business-to-business marketing and communications and share best practices for the benefit of the global business community. To learn more, visit http://www.marketing.org or contact 630-544-5054 or info@marketing.org